Governance of Digital Labor Market Innovation: A Case Study of “Ado Gawe Palembang” on TikTok
Abstract
Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi Dinas Ketenagakerjaan Kota Palembang dalam mengoptimalkan layanan informasi ketenagakerjaan "Ado Gawe Palembang" menggunakan media sosial TikTok sebagai upaya mengurangi tingkat pengangguran di Kota Palembang. Penelitian ini dilaksanakan di Dinas Ketenagakerjaan Kota Palembang dengan menggunakan pendekatan kualitatif serta memanfaatkan wawancara dan dokumentasi sebagai teknik pengumpulan data. Data dikumpulkan melalui wawancara semi-terstruktur, studi dokumentasi, dan observasi partisipatif. Hasil penelitian menunjukkan bahwa tata kelola inovasi layanan informasi ketenagakerjaan "Ado Gawe Palembang" telah menerapkan prinsip-prinsip tata kelola yang baik (good governance), meskipun penerapannya baru tercapai sebagian. Dinas Ketenagakerjaan telah menerapkan beberapa strategi untuk mengoptimalkan inovasi ini sebagai instrumen pengurangan pengangguran, termasuk melalui modernisasi dan digitalisasi layanan publik. Berdasarkan pembahasan temuan penelitian, dapat disimpulkan bahwa tata kelola inovasi layanan informasi ketenagakerjaan berbasis TikTok "Ado Gawe Palembang" yang dikelola oleh Dinas Ketenagakerjaan Kota Palembang telah menunjukkan potensi dalam mendukung layanan ketenagakerjaan daerah dengan meningkatkan akses terhadap informasi pasar kerja serta memfasilitasi proses pencocokan kerja (job matching) antara pencari kerja dan pemberi kerja. Inovasi ini memperkuat peran pemerintah daerah dalam menyediakan informasi pasar kerja yang cepat, transparan, dan mudah diakses, sehingga mempercepat proses pencocokan kerja antara pencari kerja dan dunia usaha.
Keywords
tata kelola; inovasi; layanan; ketenagakerjaan; pengangguran
References
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Atnan, N. (2024). Social media management in local government : A case study of Bandung City Government’s Instagram and Twitter ( X ), Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 40(2), 465–481. https://doi.org/10.17576/JKMJC-2024-4002-27
Atnan, N., & Sembada, W. Y. (2025). An analysis of digital environment structuring and its impact on engagement: A case study of the Bandung City government’s social media accounts. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1628346
Atnan, N. & Abrar, A. N. (2023). Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (2), 210–226. https://doi.org/10.17576/JKMJC-2023-3902-12
Branderhorst, E. M., & Ruijer, E. (2025). Digital leadership in local government : an empirical study of Dutch city managers. Local Government Studies, 51(3), 576–599. https://doi.org/10.1080/03003930.2024.2363368
Chan, N. K., Su, C. C., & Shore, A. (2023). Shifting platform values in community guidelines: Examining the evolution of TikTok’s governance frameworks. New Media & Society, 27(2), 1127–1151. https://doi.org/10.1177/14614448231189476
Choudhary, H., & Bansal, N. (2022). Barriers affecting the effectiveness of digital literacy training programs (DLTPs) for Marginalised Populations: A systematic literature review. Journal of Technical Education and Training, 14 (1), 110–127. https://doi.org/10.30880/jtet.2022.14.01.010
Cușnir, C. (2025). Public institutions meet TikTok: Communication strategies and the rise of govtainment. Media and Communication, 13, 1–24. https://doi.org/10.17645/mac.10434
Diep, P. P. U., & Tran, H. D. (2025). Using TikTok as a search engine: Affordances, perceived credibility, and evaluative actions. Telematics and Informatics, 102, 102324. https://doi.org/https://doi.org/10.1016/j.tele.2025.102324
Duan, Y. (2025). Does digital literacy matter for e-government usage behavior ? An empirical analysis based on data from rural women in China. SAGE Open, 15(3), 1–20. https://doi.org/10.1177/21582440251376118
Fadrial, R., Sujianto, S., Simanjuntak, H. T. R. F., Wirman, W., & Wibowo, W. S. (2024). Fostering trust through bytes : unraveling the impact of e-government on public trust in Indonesian local government. Interdisciplinary Journal of Information, Knowledge, and Management, 19, Article 15. https://doi.org/10.28945/5317
Gasco-Hernandez, M., Nasi, G., Cucciniello, M., & Hiedemann, A. M. (2022). The role of organizational capacity to foster digital transformation in local governments: The case of three European smart cities. Urban Governance, 2(2), 236–246. https://doi.org/10.1016/j.ugj.2022.09.005
Guo, J., Wirza Mohd Zawawi, J., & Kamarudin, S. (2025). Identifying determinants for promoting public engagement via Chinese E-government TikTok in public health emergencies. PLOS ONE, 20(6), 1-21. https://doi.org/10.1371/journal.pone.0325967
Hong, S., Kim, S. H., & Kwon, M. (2022). Determinants of digital innovation in the public sector. Government Information Quarterly, 39(4), 101723. https://doi.org/https://doi.org/10.1016/j.giq.2022.101723
Hu, J., Tan, C., Jiao, Y., Mou, X., & Wu, P. (2025). The associational relationships between multidimensional digital literacy and wage income : Evidence from urban – rural heterogeneity. Scientific Reports, 15, 42830 (2025), 1–18. https://doi.org/10.1038/s41598-025-28467-8
Kim, Y., & Lee, J. (2024). Digitally vulnerable populations’ use of e-government services: inclusivity and access. Asia Pacific Journal of Public Administration, 46(4), 422–446. https://doi.org/10.1080/23276665.2024.2321569
Kwon, M. (2024). Understanding the determinants of digital innovation in California local governments: Digital inequality and agency assignment perspectives. Digital Government: Research and Practice. 5(3), 1-20. https://doi.org/10.1145/3689369
Lappas, G., Triantafillidou, A., & Kani, A. (2022). Harnessing the power of dialogue: Examining the impact of Facebook content on citizens’ engagement. Local Government Studies, 48(1), 87–106. https://doi.org/10.1080/03003930.2020.1870958
Lin, H., & Lin, H. (2022). Is TikTok a public sphere for democracy in China ? A political economy approach. European Conference on Social Media, 9(1): 88-94. https://doi.org/10.34190/ecsm.9.1.139
Ma, Liang, Christensen, Tom, & Zheng, Yueping. (2021). Government technological capacity and public–private partnerships regarding digital service delivery: evidence from Chinese cities. International Review of Administrative Sciences, 89(1), 95–111. https://doi.org/10.1177/00208523211018849
Mabillard, V. (2022). Trust in government: Assessing the impact of exposure to information in a local context. International Journal of Public Administration, 45(9), 687–696. https://doi.org/10.1080/01900692.2020.1868505
Mainali, K. P., & Slud, E. (2025). CooccurrenceAffinity : An R package for computing a novel metric of affinity in co- occurrence data that corrects for pervasive errors in traditional indices. PLOS ONE, 20(1) Article e0316650. https://doi.org/10.1371/journal.pone.0316650
Mankevich, Vasili, Magnusson, Johan, & Svahn, Fredrik. (2023). The great wave: The increasing demand for digital competence within the public sector. Information Polity, 28(3), 411–434. https://doi.org/10.3233/IP-220012
Moffett, Kenneth W., & Rice, Laurie L. (2023). TikTok and civic activity among young adults. Social Science Computer Review, 42(2), 535–553. https://doi.org/10.1177/08944393231188470
Muridzi, G., & Dhliwayo, S. (2025). The adoption and usage of e-government tools by South African metropolitan municipalities. International Journal of Electronic Governance, 17(5), 1–23. https://doi.org/10.1504/IJEG.2025.10074067
P., S., B., P., Mishra, B., Satyanarayana, P., Mohit, & Nitika. (2025). Digital government and digital governance. In A. A. Editor (Ed.), Public governance practices in the age of AI (pp. 1–22). IGI Global. https://doi.org/10.4018/979-8-3693-9286-7.ch001
Pu, S., Ou, Y., & Bai, O. (2025). Government public services and regional digital transformation for sustainable development: An innovation ecosystem perspective. Sustainability, 17(12), 1–19. https://doi.org/10.3390/su17125314
Purnomo, B. R., & Khabibi, A. R. (2025). Digital-based public sector innovation: a systematic literature review. Innovation: The European Journal of Social Science Research, 38(3), 1311–1343. https://doi.org/10.1080/13511610.2025.2523017
Singh, V. (2022). Digital divide: Barriers to accessing online government services in Canada. Administrative Sciences, 12(3), Article 112. https://doi.org/10.3390/admsci12030112
Wiley, K., & Goulding, A. (2023). The conceptualization of digital inclusion in government policy: A qualitative content analysis. In I. Sserwanga et al. (Eds.), Information for a better world: Normality, virtuality, physicality, inclusivity (Lecture Notes in Computer Science, Vol. 13972). Springer. https://doi.org/10.1007/978-3-031-28032-0_40
Zhang, W., Yuan, H., Zhu, C., Chen, Q., Evans, R. D., & Min, C. (2023). Factors influencing public engagement in government TikTok during the COVID-19 crisis. The Electronic Library, 42(2), 210–229. https://doi.org/10.1108/EL-06-2023-0150
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DOI: https://doi.org/10.31845/jwk.v29i2.1050
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